Semir is a contemporary lifestyle brand dedicated to creating affordable comfort fashion, using innovative fabrics to elevate functionality and enhance fashion experience. Established in 1996, Semir focuses on providing quality products and services making quality living accessible for all families.

Semir, has a growing global presence with over 3,000 stores worldwide, trading in more than 20 Countries including China, Saudi Arabia, Laos, Indonesia and Nepal. In 2022, Semir took a significant step by officially launching semirshop.com, allowing customers to shop for Semir products from anywhere in the world.